Job Description

Job Description

Summary:

A highly creative, resourceful and outcome-driven integrated advertising/media company is seeking a Digital Media Planner to manage, execute, optimize, analyze and report on integrated paid media campaigns. This unique position is a good growth opportunity for a hands-on professional with a background in paid media, digital marketing, and media planning to work with clients in their portfolio (Higher Education, Retail & Consumer Brands, Healthcare, CPG, Non-Profit).

This hybrid position (3 days in-office in NYC; 2 days remote) offers excellent growth opportunities in a fun, supportive, and collaborative environment that includes a close-knit culture and knowledgeable team members with whom to work.

Responsibilities:

\n
• Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, paid Social, CTV, and programmatic, etc.) while managing budgets effectively
\n
• Support the execution of media plans across multiple platforms, overseeing audience targeting, budget allocation, and performance tracking to drive campaign success
\n
• Participate in internal team and client meetings as necessary to review strategies and reporting
\n

Qualifications:

\n
• Experience in digital campaign setup, management, and optimization, including Google Ads, Facebook Ads Manager, Snap Ads, LinkedIn Campaign Manager, Reddit Ads, TikT0k Ads
\n
• Proficiency in Google Analytics, Google Data Studio and other data tracking and visualization tools and methods to assess and improve ROI of campaigns and provide timely reporting
\n
• Manage multiple clients and complex accounts in a fast-paced agency environment, ensuring organization, efficiency, and high-quality deliverables
\n
• Ability to analyze, report and present data in a clear and insightful manner
\n
• Should be up to date with latest digital trends, best practices and ad platforms
\n
• Ability to multitask, meet deadlines and respond to client needs
\n
• Strong command of MS Office Suite (Excel, PowerPoint, Word) and Google professional applications (Google Drive, Docs, Sheets)
\n
• Experience with any traditional media a plus (but not required)
\n
• Higher Ed marketing or Ad Agency experience a plus (but not required)
\n

This job is being represented by Media Recruiting Group, the premier recruiters for digital media, AdTech, MarTech, Media SaaS and related companies. In business for 25 years, we place quality at the heart of all that we do. Clients include: AdTech companies, Digital Publishers, Digital divisions of Media Companies, SaaS (Software as a Service) / Enterprise, Programmatic... Sell Side Platforms (SSP), Ad Exchanges, Demand Side Platforms (DSP), Marketing Technology companies, Ad Agencies, Data Providers, Aggregators, & DMP’s, Video, Social, Mobile companies, Behavioral Targeting companies, Media Buying Platforms, Lead Generation/Co-Registration companies, Ad Serving Platforms, Rich Media companies.

Required Notification: Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc. That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies. It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc. And every job may have a unique requirement. And every job could come in higher or lower than the range we are given. We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states. In the case of sales people, most time it is also a function of their contacts. If the job is an analyst, analytical skills and experience matter. Etc. This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate. Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states. Thus, know that anything we note in a salary range does NOT include such other compensation elements. And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit. We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required years of the required experience and skills, the minimum and maximum salary is approximated at $78,000 and $98,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation. Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.

Job Tags

Similar Jobs